A blog post about the importance of blog posts… sounds like something out of Inception, but trust me on this one, it’s worth a read to find out exactly what a blog is and why it will benefit your business, bring your website more organic traffic and help convert your followers into customers.
First let’s break it down to the basics: What is a blog?
A blog is a regularly updated website or web page, typically run by an individual or a small group, that is written in an informal or conversational style. It’s a way of expressing your thoughts, news or feelings to your network, your target market or website visitors.
Why does your business need a blog?
1. Keep your website fresh and up to date
Nothing worse than looking for some interesting news or product inspiration but instead stumbling across a tired, boring looking website. Although your ‘About Us’, ‘Products’, or ‘Company Information’ pages may not change regularly, your blog can be updated on a weekly basis, providing your visitors with fresh and visually exciting content that will keep them coming back for more.
2. Create content for your social media and brings your followers to your website
Not knowing what to post on social media is a common concern for lots of clients I work with. The great thing about a weekly blog post is that it provides a great topic for your channels at least once a week. All you need to do is take an image from your blog post and publish it on your social media channels. Tadah! That’s one post each week quickly taken care of. Make sure that when writing the caption you let your audience know that you have just blogged and incentivise why they should head to your site to read it – make it relevant and enticing!
Not only does this help create content for you, it’s also a great way of informing your audience that you have a new blog up, which consequently generates organic website traffic from your followers, leading to a higher chance of sales and conversions.
3. Improve your SEO (Search Engine Optimisation)
SEO seems to be the buzz word of the moment. Everyone wants to improve their websites SEO as more website traffic = more sales and conversions, but not everyone knows how to do it. Yes, you can pay companies large sums of cash to improve your SEO or work on your Google Ad Words for you, but there are a few tricks that you can do to improve it yourself and blogging is one of them!
How does it help your SEO…? In a nutshell, each time you blog, it creates one extra indexed page on your website. This extra page increases the opportunities for you to show up in search engines which will drive organic traffic to your website, especially if you are repeatedly using keywords throughout your site that relate to your products or business. It also inspires longer visits on your website. If visitors are spending longer on your site, it tells search engines that your content is of high quality and has useful information, therefore the search engines are likely to send people looking for that type of information to you again.
4. Strengthen your relationships with other companies, brands or influencers
One of the best things to do with your blog is to collaborate with another brand, company or influencer. Create a short interview with them or ask them to write a guest blog for your site, then once the blog is published ask them to share it with their networks. Both your brand and the featured brand will benefit from this as you get mutual exposure from each others audiences. Collaborating with other companies that share the same target market as you is an amazing way to boost your brand awareness and beat those tricky social media algorithms. What’s more, if someone is writing a guest blog for you, that takes out half the work!
5. Be an expert in your field!
Customers only buy from brands that they trust. A great way of strengthening that trust is by demonstrating your knowledge and proving that you are an expert in the field. Blogs are the perfect way to do this as they allow you to write in depth about a particular product, trend or service. For example, a real estate agent that blogs about useful tips on selling properties or trends in the market, is going to appear as a significantly more trustworthy source than one who doesn’t, don’t you think?
If you want some help with starting up your own blog, writing articles or creating blog-worthy content, please get in touch by emailing firstname.lastname@example.org or head to the Contact page.